Consumer Marketing Strategy Director - Detroit

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.     To connect with us, visit www.gannett.com

The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Detroit Free Press and the Detroit News in Detroit, MI. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.

• Head of subscription sales and engagement for the Detroit Free Press and Detroit News
• Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM
• Must be able to work in the Detroit, MI office 60% of the time or as directed by the key manager

Base Salary: $105,000 - $120,000

Key Responsibilities:

• Strategic Collaborative Planner

• Responsible to drive volume and revenue by overseeing consumer sales and engagement results for the Detroit Free Press and Detroit News
• Develop sales and engagement strategic plans including the audience roadmap to drive revenue
• Work with news teams to incorporate high-performing and trending content into marketing plans 
• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
• Be present onsite at key meetings
• Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
• Ensure website and ads are functioning as expected for both print and digital subscriptions
• Create and launch in-app campaigns to drive subscriptions or improve engagement
• Communicate results with key stakeholders
• Respond to changing trends internally and externally
• Understand the competitive landscape in the market and factors that are impacting growth
• Adhere to all pricing strategies as defined by Local Revenue and Planning
• Connect with social, search, and email teams to stay abreast of most trends and best practices
• Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
• Learn, understand, and uphold the Joint Operating Agreement

Work With Enterprise Team to Optimize Results:

• Participate proactively in developing and maintaining standards, tools, and best practices
• Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
• Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
• Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies

Education/Certification Requirements
  

• Bachelor's Degree
• 5+ years of sales and marketing experience
• 2+ years of subscription sales experience

Experience Required

• Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities 
• Demonstrated experience collaborating with cross-functional teams  
• History of delivering results and implementing change 

Specialized Knowledge Required
 

• Strategic marketing planner
• Ability to derive actionable insights from social media metrics and marketing data
• Knowledge and understanding of technology, search, new trends and the latest in social media features

Universal Skills
 

• Strong collaborator
• Effective communicator
• Self-motivated and capable of managing multiple priorities and tasks
• Team player with the ability to work within a multi-tiered environment
• Excellent interpersonal skills, and ability to work with diverse personality types
• Creative and efficient in proposing solutions to time-critical opportunities
• Ability to multi-task and thrive under pressure and deadlines

Technology Expertise or Proficiency

• Proficient with Microsoft Office, Project Management tools
• Google Analytics

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